WhatsApp and Instagram: The Channels That Sell

• WhatsApp Business is set up as an intake: company account, catalog, schedule, welcome and script.
• The first response time within the published schedule is the metric that decides the work.
• Instagram shows real work with location and leads to a single destination: chat.
• The short video of the technician explaining what he did sells more than any design.
• The prices are given as a range in the chat and are closed with written quote.
• It is measured by work collected and by origin, never by followers or by messages.

This piece converts the two to system: WhatsApp Business as intake, with schedule, catalogue, script and response time measured. And Instagram as a display, with real work, location and a single way to chat. It is based on the Venezuelan market Bible and develops it. The deal is summarized: The one who answers first and shows his work, closes.

Marketing guide for companies legally registered in Venezuela. None of the above constitutes legal, tax or financial advice. The functions and conditions of use of WhatsApp Business and Instagram change and are verified on the platform before being published. Work images require customer permission; and any price statement is communicated as range and not as promise. Astra Results Marketing verifies each client against the sanctions lists applicable before providing services.

The diagnosis of the market, without ornaments. How the Venezuelan customer buys: ask for a recommendation in a WhatsApp group or search Instagram, check the profile, look at the jobs, and write. If the answer comes soon and clearly, quote and contract; if not, write to the next. Why the phone lost first place: the call interrupts, the chat waits; and the client prefers to send a photo of the damage to describe it. Why the web is not enough: it exists and serves, but it is consulted after the first impression, not before. What this requires from the company: the two channels are designed to respond and sell, not to exist. The most common error: treat the WhatsApp as the owner's personal phone that attends when you can and the Instagram as an album that is updated when there is time. Neither one of them works that way when the competition did design them. The chain rule: the sale goes from Instagram to WhatsApp to job quote, and each missing link loses a part of the stakeholders.

The configuration that separates a business from a personal number. The company account, not the staff: with commercial name, category, brief description of services and area, address or service area, real time, and link to Instagram and the page if it exists. The catalogue: each service with a clear name, one or two real work photos, and a price range or phrase that explains what determines the cost because the customer who sees ranges writes with less fear, according to the communication of foreign exchange prices. The welcome message: says what information is needed to quote photos of equipment or damage, approximate location, if it is urgent) and how long the response takes within the time. The message of absence: It says when you answer it, not just that there's no one. The quick responses: the ten most frequent questions with your written answer - forms of payment, area, advance, guarantee, time of arrival -, according to the rules of the channel. The labels: new, quoted, scheduled, collected, lost; without that the business does not know how many chats became work.

The insignia, and the easiest to measure. The fact: the customer writes to two or three companies at a time, and contracts the first one that responds clearly and gives a reference price. The standard: minutes, not hours, within and outside the published schedule, the message of absence with the time of response. Who's answering?: a person assigned with script, not the technician on the roof with his hands occupied. If the owner is the only person, the published schedule must be the one the owner can meet, according to the off-schedule capture. The first response script: short greeting, confirmation that the sent was received, the question that is missing to quote, a reference range where possible, and the estimated time of visit or formal quotation, according to Intake scripts. What you don't do for chat: promise a fixed price without seeing the job, not a period with imported spare parts through, or argue with an annoying client - that is resolved with a call. Follow-up: the chat that did not close receives a message at 24 hours and another one a week, with useful content and without insistence.

The link that professionalizes the sale. The written quotation always: by the same chat, in PDF or in a structured message, with scope, materials, estimated time, range or price in foreign exchange, payment forms, advance and conditions because it is the piece that the customer compares and saves. The visit before the final figure: The range is given by chat. The figure is given after seeing the work, and it is said this way from the beginning so that no one feels deceived. The advance explained: what it covers and why is the spare part that you have to buy in foreign exchange or import and what happens if the job is not done. The forms of payment in the contribution: transfer, mobile payment at change of day, cash, platform in foreign exchange - what the company accepts, without ambiguity. Written confirmation: date, time, address and what the client should have ready. The registration: each quote sent is recorded with origin, service and outcome, because it is the only way to calculate the closing rate.

Where the client decides if it's worth writing. What are you looking for: real, recent jobs in your city, and signs that the company exists and responds. Biography: what is the company doing, in which cities, and a single link to the WhatsApp with prefilled message? The content that converts: the work done with before and after, the process shown with honesty, the technician explaining what he found and what he did, and the team with name and face, according to the doctrine of galleries. The customer's permission: always, and without directions or facades identifiable. The location in each publication: city and area, because the client filters where the supplier can reach. What is not published: photos of others presented as their own, promises of term or price, or discounts that train the clientele to wait for the offer. The cadence: constant and not daily - one job completed per week with its history is worth more than seven filling publications, according to the strategy of teaching rather than provoking.

The most reliable format building in this market. Why it works: the Venezuelan client distrusts from experience, and see the technician explain with his words what he found, what he did and why he builds a trust that no piece of design produces. How it's done: 30 to 60 seconds, recorded with the phone in the work, with the technician talking to the client and not to the camera, and with the result visible at the end. What do you say?: the problem found in terms that anyone understands, the applied solution, and a prevention advice - the format that educates and sells at the same time. What's not to say?: prices, guaranteed time limits and comparisons with others. The subtitles: always, because most look without sound and with limited data. The location and service in the text, for the video to work on the search within the platform. The link in the description and history: to the WhatsApp, always.

The daily use of the platform, with criteria. Stories like availability: where the team is today, which area is served this week, if there is quota tomorrow) information that the customer who needs something soon values more than any photo. The Process Stories: work in progress, with no visible address, with the customer's permission. The Highlights: services, areas, payment forms, frequent questions and recent work, organized to make the profile work as a catalogue. The location tags: in publications and stories, because the local search within the platform exists. What is avoided: personal stories in the company's account, and the humor that one part of the public works and another confirms that the company is not serious. Coherence with WhatsApp: what is promised in a history - quota, area, service - must be able to be fulfilled in the chat.

The rest of the operation on the platform. The direct messages of Instagram: are met with the same standard as WhatsApp or are redirected to the WhatsApp with the link, but are never left unanswered. The pattern on the platform: the promotion of publications by city and area, with the WhatsApp as destination and small and constant budget, when the platform and the means of payment allow it to be verified to date, according to the guide to platforms and payments. The schedule equal to the response schedule: promoting a publication at 10: 00 p.m. with no one in the chat is lost money. What changes: The functions of the two platforms are frequently modified, so the configuration is reviewed each quarter and the content of this manual is read as principles and not as fixed steps. The account and the access: on behalf of the company and with more than one person with access, because the account of the owner that is lost is the business that is lost.

How does well-done work become the next job. The recommendation in groups: someone asks about a plumber in the building group and three people respond with a contact. Being in that answer is the real goal, according to the reputation that travels through WhatsApp. The redeployable digital card: name, services, area, WhatsApp and two work photos, so that the satisfied customer can pass it to the group without looking for anything. The reviews on Google Maps: are requested after each job, unfiltered, and they all respond. Those referred to under the name: who recommended what work, noted, because this channel is given or lost. What the recommendation produces: get when it's said, collect the quoted, come back if something fails. The Instagram content shows it; the chat confirms it; the work shows it.

Work invoiced by source, never followers or message volume. The board, according to the standard of attribution: first response time in WhatsApp within the published schedule, as an insignia metric. The contribution rate —Chats who received contributions the closing rate —contributions that have become a job that has been collected, which separate a problem of response from one of price or trust. The origin of each chat —Instagram, recommendation, Google, another one noted in the first response. The cost per job charged by source, not by message or by follower; Instagram profile clicks to WhatsApp, to measure whether the display works. The proportion of customers who repeat; and the mixture of payment forms, that says how well the company accommodates how its client pays.

• Days 1-30: WhatsApp as intake. The company account created or completed with name, category, area, time and links. The catalogue with services, real photos and ranges. The written welcome and absence messages. The ten quick answers written; the defined labels; the person who responds assigned with script; the first response time measured from the first day; the standardized written quotation template.
• Days 31-60: Instagram as a window. The rewritten biography with services, cities and the unique link to the WhatsApp. The existing works published with permission, location and before and after. The featured ones organized as a catalogue. The first short video of the technician recorded in work with subtitles; the availability stories initiated; the access to the account shared with more than one person.
• Days 61-90: chain and reading. The follow-up at 24 hours and a week activated for the unclosed chats. The reportable digital card produced. The reviews requested after each job. The small pattern on the platform on only if the payment medium allows it and only in response hours. And the first readings - first response, rate of quotation, rate of closure, origin of the chats, clicks of the profile to the WhatsApp.

Astra Results Marketing works with Venezuelan companies of trades and construction remotely from their office in Miami - 1101 Brickell Ave, Miami, FL 33131 - in Spanish and with billing in dollars. Designs WhatsApp Business as intake account, catalog, script, time, tags and measurement of response time - and Instagram as display - biography, actual work content, video of the technician, outstanding and a single way to chat - with the quote written as link and the reputation for chat as a result. Each project begins with the verification of compliance and an audit of the two channels through our service Social media marketing. The agency's path can be verified in its Google profile and Yelp.

Because the company account has what the personal number does not: business name, catalogue with services and ranges, published schedule, welcome and absence messages, quick answers and tags to know what chat became work. And because the personal number attends when the owner can, while the competition that designed his channel responds in minutes within a published schedule.

Minutes, not hours, within the published schedule. The client writes to two or three companies at a time and contracts the first one that responds clearly and gives a reference price. Out of schedule, the message of absence says when it is answered. If the owner is the only person who attends, the published schedule must be the one who can really meet.

It gives a reference range by chat and the final figure after seeing the work, and it is said this way from the beginning so that no one feels deceived. The quote is always sent in writing - scope, materials, estimated time, foreign exchange price, payment forms, advance and conditions - because it is what the customer compares and keeps. What you never do for chat is promise a fixed price without seeing the job.

Real and recent work with customer permission: before and after, the process shown with honesty, the technician explaining what he found and what he did, and the team with name and face. Always with city and area, because the customer filters where the supplier can reach, and with a single link in the biography that leads to the WhatsApp with prefilled message. One job a week with your story is worth more than seven filling publications.

Because the Venezuelan client distrusts from experience, and see the technician explain with his words the problem, the solution and a prevention council builds a trust that no design produces. Thirty to sixty seconds, recorded with the phone in the work, with subtitles because most look without sound and with limited data, and with the link to the WhatsApp in the description.

Work invoiced by source, never followers or message counts. The first response time within the published schedule, the rate of quotation and the rate of closure, which separate a response problem from one price, the origin of each chat recorded in the first response, the cost per job charged by origin, the clicks of the Instagram profile to the WhatsApp, the proportion of customers repeating and the mix of payment forms. Never followers or any number of messages.

YOU READY FOR YOUR TWO CHANNELS TO SELL? Astra Results Marketing designs WhatsApp Business as intake and Instagram as a showcase for Venezuelan business and construction companies, with the quote written as a link and the response measured in minutes. Astra Results Marketing · 1101 Brickell Ave, Miami, FL 33131 · +1 (786) 321-2866 · [email protected] Find us on Google · Yelp ▸ CALL (786) 321-2866 · ▸ REQUEST YOUR CONSULTATION