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Connected TV Advertising Services
Connected TV advertising puts your brand inside the shows people already stream, on smart TVs, Roku, Fire TV, Apple TV and game consoles. Astra plans, buys and measures these campaigns through StackAdapt, so your spot runs full screen in the ad break rather than in a feed someone can scroll past.
What Is
Connected TV?
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Connected TV, or CTV, is advertising shown inside streaming content on an internet-connected television. Your ad plays in the commercial break of an ad-supported streaming service such as Hulu, Peacock, Paramount+, Tubi, Pluto TV, The Roku Channel or Samsung TV Plus, reached through a smart TV, a streaming stick or a game console. What separates it from traditional television is how it is bought: the inventory is purchased programmatically, so you choose households by location, demographics and behavior instead of buying a whole network's audience and hoping yours is inside it.
What Sets Astra’s Connected TV Campaigns Apart
A streaming campaign is not a television spot with targeting bolted on. It needs an audience drawn tightly enough to be worth the CPM, creative built for a screen across the room, and measurement that does not pretend a television has a click. Astra handles all three, and will tell you when Connected TV is the wrong place for your budget.
Household Targeting
Reach a defined service area by region, city or ZIP code, then narrow by demographics and behavior.
Creative for the Screen
Fifteen- and thirty-second spots built for a television, or recut from footage you already own.
Honest Measurement
Completion rates, household reach and frequency, and the visits and calls that follow exposure.
THE ASTRA
CTV DIFFERENCE
Astra is a StackAdapt partner, so your campaign is planned and bought inside a demand-side platform that carries Connected TV alongside native, display, video, audio and digital out-of-home. That matters because streaming rarely works on its own. The same household can see your spot on the television and meet your brand again on the web, planned in one platform and reported in one place rather than stitched together across separate vendors.
What’s INCLUDED
Connected TV Services That Reach the Right Homes
Every Astra service is part of a larger engine. Connected TV supplies the reach; search, social and retargeting convert the demand it creates. These are the pieces we run.
Streaming Inventory Planning
We select the apps, channels and ad formats your budget should buy, and exclude the ones it should not.
Geographic & Household Targeting
Target by region, city or ZIP code, then layer demographics, interests and third-party audience segments.
First-Party Audience Matching
Your customer or prospect list is matched to households, so you can reach existing contacts or deliberately exclude them.
CTV Video Creative
Fifteen- and thirty-second spots produced in-house, or existing footage recut for the living-room screen.
Cross-Device Retargeting
Follow an exposed household with native and display placements on the other devices in the same home.
Measurement & Reporting
Completion rate, reach and frequency, and the view-through visits, calls and form fills that follow.
Where Does Connected TV Fit?
Connected TV is a reach channel. It creates demand and earns attention; it does not harvest people who are already searching for you. Used in the right place it can:
Put your brand on television inside one service area, not a whole network’s footprint
Reach the cord-cutting households that linear television no longer delivers
Hold full-screen attention in the ad break instead of competing inside a scrollable feed
Warm up households before your search, social and retargeting campaigns meet them
Report on completed views and the visits that follow, since a television has no click to count
Frequently Asked Questions
These come up on almost every Connected TV call: what it actually is, how it differs from YouTube, and how you measure a channel that has no click. Short answers here — the longer version depends on the area you serve and what a customer is worth.
Connected TV, or CTV, is advertising shown in streaming content on an internet-connected television: a smart TV, a Roku or Fire TV stick, an Apple TV or a game console. Your ad plays full screen in the commercial break of an ad-supported streaming service, and the inventory is bought programmatically rather than negotiated with a network.
Traditional television sells a network’s whole audience inside a time slot, with no way to choose households. YouTube runs across every device and much of its inventory can be skipped after five seconds. Connected TV sits between the two: the living-room screen and a full-screen ad break, bought with the household-level targeting and reporting of digital.
Yes. CTV needs a video spot, normally fifteen or thirty seconds. You do not have to start from nothing, though: footage you already own, product photography or an animated build can be cut into a compliant spot, and Astra’s video team produces one when there is nothing to work from.
By exposure and what follows it. Reporting covers impressions, completion rate, and how many households were reached and how often. Outcomes are attributed view-through: households shown the ad are matched to later site visits, calls and form fills. It is a genuinely different model from search, and any agency quoting you a CTV click-through rate has misunderstood the channel.
CTV is sold on a cost per thousand impressions, so the budget follows how large an area you want to cover and how often each household should see the spot. A tightly drawn service area costs far less to saturate than a whole metro. We scope the number against your service area and what a customer is worth during the consultation, rather than quote a figure that would not survive contact with your market.
It can be, where the geography is tight and the offer is one people should recognize before they need it — roofing, dental, legal and home services all qualify. It is a poor first channel if there is unclaimed search demand for what you sell, because that demand converts more cheaply. Our usual advice is to secure search and lead intake first, then add CTV to create demand rather than compete for it.
Ready to Reach
Streaming Households?
Tell us the area you serve and what a customer is worth, and we will tell you honestly whether Connected TV earns a place in your budget — and what it would take to run it properly.
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