AI built around how your industry works
A generic AI tool knows nothing about carrier submission rules, dispatch windows, HIPAA, or MLS feeds. We build AI applications designed around the specific workflow, vocabulary, and compliance requirements of your sector, starting with the industries we already serve every day.
The model is generic. The application can't be
The same AI that writes poetry can process a claim, but only if someone who understands claims builds the application around it.
Book a strategy session ($350)A good fit if you
- Work in a regulated or process-heavy industry where generic tools miss the details
- Have tried off-the-shelf AI and found it doesn't understand your terminology or rules
- Have a repeatable workflow specific to your sector that eats staff time
- Need AI that respects compliance requirements your industry actually has
- Want a system your competitors don't have because nobody built it for your niche
The large AI models are general-purpose. What makes them useful in a business is the application built around them: the prompts that encode how your industry talks, the integrations to the systems your sector runs on, the rules that keep the output inside what your regulator allows, and the workflow that puts the result in front of the right person at the right moment. That layer is industry-specific by definition, and it's what we build.
We come to this with real depth in a handful of sectors: insurance agencies, HVAC and the trades, roofing, medical and aesthetic practices, real estate, legal and professional services, and e-commerce. We've run marketing, intake, and operations work for these businesses for years. We know what an agency's renewal cycle looks like, how a roofing crew documents a job, and why a medical practice can't use most consumer AI tools as they come.
For industries outside that list, we start with discovery: we learn your process from the people who run it before we propose anything. The application is built to fit your business, not the other way around.
What an industry-specific application includes
Every build combines the pieces below in the proportion your workflow needs.
Tools and stack we work in
- OpenAI
- Anthropic
- Google Gemini
- LangChain
- Retrieval-augmented generation
- Zapier
- Make
- REST and GraphQL APIs
- Postgres
- Supabase
- AWS
- Google Cloud
The stack follows the industry. A HIPAA-sensitive practice and an e-commerce brand need different hosting, different data handling, and sometimes different models. We choose after discovery, not before.
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Domain-tuned language and rules
Prompts, glossaries, and logic that reflect how your industry talks and what it's allowed to say, so the output doesn't need rewriting.
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Integrations to your sector's systems
Agency management systems, field service platforms, EHR and practice management, MLS and CRM, case management, e-commerce platforms.
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Compliance guardrails
Output constraints, audit logs, human review steps, and data handling designed for HIPAA, insurance regulation, legal confidentiality, or consumer protection as applicable.
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Workflow embedding
The AI shows up inside the tools your team already uses, at the step where it helps, not in a separate window they have to remember.
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Knowledge base grounding
Answers drawn from your documents, your pricing, your policies, and your product data rather than from general internet knowledge.
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Role-based experiences
What the owner sees, what the technician sees, and what the customer sees, each designed for how that person works.
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Measurement against your KPI
Built to move the number your industry runs on: bind rate, booked jobs, patient retention, closed transactions, billable hours, order value.
Industries we build for
Starting with the sectors where we already run marketing and operations work, and expanding by discovery.
Insurance agencies
Quote intake that gathers the right information for each product line, carrier-rule checks before submission, renewal outreach in the client's language, and compliance-safe follow-up.
HVAC, plumbing, roofing, and trades
Dispatch assistance that reads the request and the location, estimate drafting from job photos and history, maintenance-plan outreach, and review capture on completion.
Medical and aesthetic practices
Patient intake and triage that respects HIPAA, appointment optimization, treatment-plan follow-up sequences, and multilingual patient communication.
Real estate
Lead qualification by intent and timeline, listing descriptions from property data, showing coordination, and transaction document tracking through close.
Legal and professional services
Matter intake and conflict screening, document drafting from templates and case facts, deadline tracking, and client status updates that don't need a paralegal.
E-commerce and retail
Product data enrichment, customer support grounded in order history, returns triage, and merchandising suggestions from inventory and demand.
Why we start with the industries we know
Because the application only works if the person building it understands the workflow. We've spent years in insurance agencies, trades, practices, brokerages, and law firms doing marketing, intake, and operations work. We know where the time goes and where the mistakes happen. That knowledge is most of the value; the model is the easy part.
It also means the AI application connects to the rest of what we do for you. The intake it handles is the intake our campaigns produce. The reviews it captures are the ones that lift your local rankings. The data it structures is the data our analytics uses. One team, one plan, one number we're all measured on.
How we work
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Discovery and data audit
We learn how the business makes money, where the decision or the workflow actually breaks, and what data exists to fix it. If the data isn't there yet, that becomes step one.
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Roadmap and architecture
One plan that names the outcome, the integrations, the guardrails, and the budget. Sequenced so the fastest win funds the longer build.
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Build and integrate
We build inside your systems and your accounts, connect to the tools you already run, and test against real data before anything touches a customer.
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Measure and improve
Monthly reviews on the business number the system was built to move, not on model accuracy in isolation. We keep tuning after launch.
The same standards as everything else we do
You own the code and the data
Source, models, prompts, pipelines, and accounts are yours. If we ever part ways, everything we built stays with you.
Revenue model first
We ask how the company makes money before we ask which model to use. AI that doesn't move a business number is a science project. It's how we work on everything.
No hidden fees
Scope is written before it's priced. Cloud and API costs are passed through at cost, not marked up.
Senior people, always
The engineer who scopes your system is the one who builds it. No handoff to a junior pod after the contract.
Guardrails by default
Human review where decisions carry risk, logging on every automated action, and a kill switch you control.
Three languages
Systems that read, write, and talk in English, Spanish, and Portuguese, because your customers do. See where we operate.
Related services
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Custom AI Agent Development
Agents that run multi-step work across your systems
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AI Automation Solutions
Approvals, hand-offs, and repetitive work, automated
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AI Customer Engagement
Chatbots and conversational AI that book, not just chat
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Natural Language Processing
Documents, tickets, and reviews read at scale
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Computer Vision Solutions
OCR, detection, and inspection from images and video
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Business Consulting
A fractional strategic partner for growth
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Questions we get asked
The layer around the model: the vocabulary and rules it's given, the systems it connects to, the compliance constraints it respects, and the workflow it lives inside. The model is general. The application is built for how your sector actually operates.
Insurance agencies, HVAC and the trades, roofing, medical and aesthetic practices, real estate, legal and professional services, and e-commerce. These are the sectors where we've done the most marketing and operations work, so we start with real knowledge of the workflow.
We begin with a discovery phase, learning the process from the people who run it before proposing a build. Industry knowledge is the input; the method for acquiring it is the same.
We design for the rules your industry actually has. That can mean HIPAA-appropriate hosting and data handling for a practice, output constraints and audit logs for insurance, or confidentiality controls for legal work. Guardrails are part of the architecture, not an add-on.
A custom build on your systems, owned by you. We reuse patterns across similar businesses so you're not paying to reinvent common pieces, but the application is yours and shaped to your operation.
Off-the-shelf tools give every competitor the same capability and rarely fit your specific workflow or integrations. A custom application does exactly what your business needs and nothing your competitor can buy on Monday.
Built for your industry. Owned by you.
Tell us the workflow that eats your team's time. Thirty minutes tells us whether an AI application fits and which pieces we've already built for businesses like yours.
Book a strategy session ($350)
