Pricing in Hard Currency without Scaring Clients

• The price is thought of in foreign exchange and is said in foreign exchange, with the forms of payment explicit from the first message.
• What is frightening is not the currency but the surprise: the figure that changes or the one that was said at the end.
• The range is given by chat; the number after the visit; and so it is announced from the beginning.
• The advance is explained as the material to be purchased, with receipt and alternative.
• The validity protects the company without punishing the client, and it is said without dramatism.
• The written quote with the company's registration makes the currency trust.

This piece is the manual of that conversation: how the price is said in unscathed currency, how the forms of payment that the customer actually has are communicated, how the advance is explained, how the company is protected with the validity without punishing the client, and how the written quote makes the currency trust. It is based on the plumbing manual in Venezuela and the contribution with imported spare parts, that adapts to the water. The deal is summarized: The coin does not frighten; the surprise does.

Marketing guide for companies legally registered in Venezuela. None of the above constitutes legal, tax, financial or exchange-rate advice. The requirements for billing currency, exchange rate references and commercial documentation are determined by the Venezuelan regulations in force and the company's adviser. The examples are commercial communication, not price and tax treatment. Astra Results Marketing verifies each client against the sanctions lists applicable before providing services.

The diagnosis. The client already thinks about foreign exchange: He pays the market, medicine and school with that reference, and knows that the plumber too. What does frighten him: the figure that appears at the end without having anticipated it. The price that changes between the quote and the purchase. The form of payment that it cannot use; the advance ordered without explanation; and the feeling that the price depends on the customer's face. The consequence: the company that hides the currency does not protect anyone) produces the uncomfortable conversation that it wanted to avoid, and the one that says it with structure wins the customer that compares with criterion, according to the Venezuelan market Bible. The rule: the price is said in foreign exchange, from the first message, with range, with forms of payment and with the conditions that make it predictable. The test: if the customer can know from the chat how much he will pay approximately, how and when, the currency ceased to be a problem.

The range in the chat. The fast response per service: the emergency visit, the cover, the key leak or visible pipe, the tank installation, the pump, the tank cleaning each with its foreign exchange range and with the phrase that the exact figure is given when you see the work, according to the emergency by WhatsApp. Why rank and not silence: the client who does not receive any number writes the next; the one who receives an honest rank knows if he can pay and schedule. How it is formulated: The emergency visit is between the time and time depending on the area. The simple route between the time and time; the exact figure is given with the problem ahead. The forms of payment in the same message: transfer in bolívares at change of day, mobile payment, cash in foreign exchange, platform in dollars - which the company accepts, without ambiguity. What is not said: a fixed figure without seeing the work, nor is it dependent on it without any number, or anything about where the exchange rate is going.

The adaptation you decide. The principle: the customer pays with what he has at hand that day, and the company that accepts one form loses the one that pays from another. The usual options: the transfer or mobile payment in bolivars to the reference change of the day, the cash in foreign exchange, the dollar platforms that the company can use, and the combinations - one part in one form and another in another -. The change of reference: which is used, said clearly and consistently, because the client will compare it to the one he knows. The exact criterion is defined by the company with its adviser according to the regulations. The receipt for each payment: in the currency and the way it was paid, because traceability is part of the trust. What is not done: to collect in a currency other than the quoted currency, or to change the reference between the contribution and the collection, or to accept payments from third parties unrelated to the work. The invoice: as the rules require, and in time, especially for the board and the trade, the contract client.

The condition that generates the most resistance. Why does it exist: the pump, tank or material are purchased in foreign exchange before work, and the company cannot finance the material of each client or keep a specific pump if the customer changes his mind. How is it explained: as the cost of the material or a part of it) not as a guarantee that the customer does not repent, with receipt, and with the written rule of what happens if the work is not done because of the customer, the company or the supplier. The alternative always offered: the customer buys the material on his own with the exact specification that the company gives him, and pays only the workforce - said as a legitimate option and not as a punishment. Which makes it acceptable: the written quotation, the visible record of the company, the reviews and the reputation of the neighborhood, according to the reputation that travels through WhatsApp. Dignity: the advance conversation is held without the customer feeling that his ability to pay defines how he is treated.

The clause that avoids it has raised the dollar. The problem: The pump is listed today, the customer decides in ten days, and the supplier changed the price. Without declared validity, the company absorbs the difference or loses the client in the worst possible conversation. The solution: each contribution takes effect - a short and reasonable period - and the phrase that the price of the material is confirmed at the time of purchase if the validity has expired. Labour: with longer validity, because it does not depend on the supplier. What do you say?: as a normal condition of the market, in the same quotation, without dramatism, this quotation is valid until that date. Then I confirm the price of the material before buying it. What is not done: change the price within the validity, or use it as an excuse to inflate. The registration: date and validity of each annotated quotation, to be renewed with data and not with memory.

The document he converts. Always in writing: in the chat or PDF, before buying anything, with the structure that the customer can read and compare. The structure: labour force. Material or spare parts with generic or original origin and arrival time. Other; transfer, minor materials. Advance and what it covers. Accepted payment forms and reference change; validity; guarantee with what it covers and what it nullifies; and RIF and the company's data, according to the structured contribution. Why it converts: In view of the competitor's memory figure, the structure quote shows professionalism, and the customer who compares it with criterion chooses it even if it is not the cheapest. The redeployable document: The satisfied customer passes it to the neighbor as a recommendation, so the design and the data matter. The written approval: the customer's ok in the chat before buying the material.

The two temptations that destroy trust. The known price: the discount to the compatriot, to the neighbor, to the friend of the group that produces a customer base that expects a discount, a margin that does not finance spare parts, and the phrase " to me " charged me less " in the same group of WhatsApp where the company wants reputation. The rule: the same rate for all, and better service for whoever the company wants to take care of. The price per neighborhood: charge different according to the address, which the customer detects because it compares with neighbors and acquaintances from other areas. What does change legitimately: the logistics - the transfer, the access, the floor -, incorporated at the real cost in a transparent way and not as a recharge per address, according to the market by area. Coherence: the range of the WhatsApp catalogue, the Instagram catalogue, the page and the quotation catalogue match.

The honest conversation. Recognize it: a part of the market decides only for price, and not every company wants that customer. What you're told: the structure of the quotation, what includes and what does not, and what often happens to the cheapest repair - without discrediting anyone or mentioning competitors. What is not done: lower the price to win the job and then compensate with lower material or with incomplete work. The honest alternative: the option by stages) solve the urgent today and the rest later) for the customer that cannot pay all, according to the logic of advising against. Acceptance: losing the customer who only wants the cheapest is part of the model, and the one that compares with criterion more than compensates.

The library. The page of how the company is listed: which includes a quotation, why the labour force is separated from the material, what is the advance and what is covered, what forms of payment are accepted, what is the validity written in the words of the plumber, with the WhatsApp at foot, according to the content that converts. The service range page: when the company can support them, thus moving the cost. The video: the plumber explaining in a minute what should have a serious quote, which educates the customer to compare with criterion) and favors the honest company. The response layer of IA: - how much a plumber charges in Caracas, - how much it costs to install a tank - questions that are asked to attendees and that the honest and signed content responds with ranges and conditions, according to the response layer.

The board, according to the standard of attribution: the rate of closing of the contribution, which separates a price problem from a reliable one. The rate of re - contribution due due, which measures how much the market moves. Disputes and price claims, which must be in line to zero with the structure. The proportion of advances accepted against the option of material on behalf of the customer. The mixture of payment forms, which says how well the company accommodates how its client pays. The performance of the page of how you quote and of the range; and the cost per job charged by type.

• Days 1-30: the structure. The foreign exchange service ranges written as quick responses with the phrase of the figure after the visit. The forms of payment and the reference change defined with the adviser and written in the same message. The quotation template with the complete structure, validity, guarantee and registration; the advance policy with receipt, rules of return and alternative material on behalf of the customer.
• Days 31-60: coherence. The ranges aligned between the WhatsApp, Instagram catalog, the page and the quote. The known price and the price per neighborhood deleted. The receipt for each payment in the way it was paid; the conversation with the customer who wants the cheapest written and practiced, with the option in stages.
• Days 61-90: content and reading. The page of how the company is listed and the page of ranges published under the authority of the plumber. The video of what must have a serious quote recorded. The record of contributions with date, validity and active outcome; and the first readings - the rate of closure, re-quotation, disputes, accepted advances, mix of payment forms.

Astra Results Marketing works with Venezuelan plumbing companies remotely from its Miami office - 1101 Brickell Ave, Miami, FL 33131 - in Spanish and with dollar billing. It designs the communication of the price in foreign exchange as a piece of confidence: the ranks in the first message with the forms of payment, the advance explained with dignity and with alternative, the validity without dramatism, the written quotation with structure and registration, the elimination of the known price and the price per neighborhood, and the content that educates the customer to compare with criteria. Each project begins with the verification of compliance and an audit of contributions, closure and disputes through the business consulting. The agency's path can be verified in its Google profile and Yelp.

No: the customer already thinks of foreign exchange for the market, medicine and school, and knows that the plumber too. What scares is the surprise - the figure that appears at the end, the one that changes between the quote and the purchase, the form of payment that you cannot use, the unexplained advance. The price is said in foreign exchange from the first message, with range, with payment forms and with the conditions that make it predictable.

The ones the customer really has at hand: transfer or mobile payment in bolivars to the day's reference change, cash in foreign exchange, dollar platforms that the company can use, and combinations. The change of reference is said clearly and consistently - the criterion is defined by the company with its advisor - it is received for each payment in the way it was paid, and it is never charged in a currency other than the quoted one.

Explaining it as the cost of the material that is purchased in foreign exchange before work - not as a guarantee that the customer does not repent - with receipt and with the written rule of what happens if the work is not done. And always offering the legitimate alternative: the customer buys the material with the exact specification and pays only the labour. The confidence that allows for advance payment is built with record, reviews and reputation.

With effect declared in each contribution: a short and reasonable period, with the phrase that the price of the material is confirmed at the time of purchase if it has expired. The labour force is longer in force because it does not depend on the supplier. Within the validity the price does not change; outside it is re- quoted with data and without dramatism, and the validity is never used as an excuse to inflate.

No. The known price produces customers waiting for discount, a margin that does not finance spare parts, and the phrase " to me " charged me less " in the same group of WhatsApp where the company wants reputation. It is also not charged differently by neighborhood, because the client compares with neighbors. What changes legitimately is logistics - transfer, access, floor - incorporated at cost in a transparent way.

You are shown the structure of the quote, what includes and what does not, and what usually happens to the cheapest repair - not to mention competitors -. You are offered the option in stages if the problem is that you cannot pay everything; and you do not lower the price to compensate later with lower material. Losing the one that only decides by price is part of the model, and the customer that compares with criterion compensates more.

YOU READY FOR THE COIN TO STOP BEING A PROBLEM? Astra Results Marketing designs the communication of the price in foreign exchange for Venezuelan plumbing companies: ranges from the first message, advance with dignity, validity without dramatism and written quote that converts. Astra Results Marketing · 1101 Brickell Ave, Miami, FL 33131 · +1 (786) 321-2866 · [email protected] Find us on Google · Yelp ▸ CALL (786) 321-2866 · ▸ REQUEST YOUR CONSULTATION