Home Services PPC in Hurricane Season

• Hurricane season runs June 1 through November 30.
• Prepare prep and emergency campaigns, pages and creative before June.
• During watches, shift ads toward preparation and safety.
• After landfall, target affected ZIP codes and match budgets to crew capacity.
• Google prohibits ads that exploit disasters; keep messages helpful.
• Florida's price-gouging law applies in declared emergencies, and licenses must be shown.

This guide covers getting ready before June, campaigns for each phase, storm-watch ads, post-storm ads, matching ads to crews, answering every call and the rules. Put plainly: plan campaigns for prep and recovery, match spending to crews and keep every ad helpful and within the rules.

Prep campaigns. Generators, roof checks, shutters, tree trimming and AC tune-ups.

Storm campaigns built and paused. Roof tarps, water removal, tree removal and power.

Landing pages ready. One per service, with licenses and phone numbers.

Clean searches. Negative keywords ready, as covered in negative keyword discipline.

Prep season. Early summer: inspections and installations.

Storm watch. Days before: safety and preparation.

Recovery. After landfall: emergency repairs.

Rebuild. Weeks later: replacements and upgrades.

Prep, not panic. Shutters, generators and tying things down.

Safety first. Avoid encouraging risky work as storms approach.

Pause ads that can wait. Routine offers can wait.

Target affected ZIP codes. Where damage happened and crews can reach.

Call-first ads. Emergencies come by phone, as covered in call-only campaigns.

Clear, calm messages. Services, availability and licenses.

Trucks on the street. Visible and tracked, as in the truck as a billboard.

Local Services Ads too. As covered in running Google Ads and LSA together and LSA in Miami.

Intake ready for the calls. As covered in storm-surge intake.

Spend only what crews can handle. Leads you can't serve waste money and upset people.

Daily budget reviews. Raise or lower with capacity.

Waitlists and triage. Urgent jobs first, as in home services agents.

LSA budgets too. As covered in LSA budgets.

Extra coverage. Overflow answering and AI intake, as covered in the intake gap.

Storm scripts. Emergency triage first, as in writing intake scripts.

Spanish coverage. Many South Florida callers need it.

Google's rules on disasters. Ads may not take advantage of a disaster; keep them helpful.

Florida's price-gouging law. Prices may not rise unconscionably during declared emergencies.

Show licenses. Florida treats unlicensed contracting during a declared emergency as a felony.

Insurance claims. Only licensed public adjusters may handle claims for owners, so don't offer to.

Check with counsel. Before storm season.

Rebuild campaigns. Replacements and upgrades.

Review and reset. What worked, what didn't.

Lessons for next season. Updated pages, budgets and coverage.

Regional planning is covered in Google Ads for Tampa Bay service companies.

Cost per booked job. By phase.

Answer rate. During peaks.

Leads turned away. A sign budgets exceeded capacity.

Response time. To emergency calls.

Policy issues. Ad disapprovals and complaints.

Build prep and emergency campaigns, landing pages with licenses and storm call scripts, and review the rules with counsel.

Run prep campaigns, keep emergency campaigns paused and set daily budget reviews tied to crew capacity.

Shift to watch messaging, then turn on emergency ads in affected ZIP codes, answer every call and adjust budgets daily.

Astra Results Marketing runs search ads for Florida home services companies through hurricane season. We prepare campaigns for every phase, keep messages helpful and within the rules, match spending to crew capacity and make sure every emergency call is answered.

Engagements begin with a season plan through our pay-per-click advertising team.

Related reading

• Google Ads for Service Businesses: The Full Playbook
• Home Services Agents: Scheduling Around Weather
• Call-Only Campaigns for Businesses That Sell by Phone

June 1 through November 30.

Prep work: generators, roof checks, shutters, tree trimming and AC tune-ups.

Urgent searches jump. Turn on storm ads in hit ZIP codes, use call-first ads and match budgets to your crews.

Florida's price-gouging law prohibits unconscionable price increases during declared emergencies. Keep pricing fair and check with counsel.

Google prohibits ads that exploit sensitive events. Keep messages helpful, show licenses and don't advertise insurance claim negotiation unless licensed.

Spend only what crews can handle, review budgets daily and track leads turned away.

Ready for search ads that work all hurricane season? Astra Results Marketing prepares campaigns for every phase, keeps messages helpful and within the rules, matches spending to your crews and makes sure every emergency call is answered. ▸ CALL (786) 321-2866 · ▸ REQUEST YOUR CONSULTATION