Caracas East and El Hatillo: High-Value Work

• The client of this segment verifies: he requests references that he calls and compares with calm.
• It is not won by responding first but by passing the verification and being on the short list.
• The architect is an ally and a channel, not a competition: he works with the project, not against it.
• The ancient fifths are more far-reaching works with frequent structural findings.
• The good building imposes rules of assembly, schedules and access that need to be mastered.
• The reputation circulates in a small community: a poorly completed work closes an urbanization.

That behavior completely changes marketing. It is not won by responding first or by the lowest price, but by passing a check and being on the short list that an architect or a neighbor recommends. This piece is the manual of that segment: who is the client, what it verifies and how it is facilitated, how it works with the architect rather than against him, what peculiarities the old fifths and buildings of good areas have, and how the reputation that circulates in a small community is built. It is based on the residential builder's manual. The deal is summarized: This is not the one who comes first, but the one who passes the verification.

Marketing guide for companies legally registered in Venezuela. None of the above constitutes technical, engineering, legal and financial advice. The calculations, the project, the materials and the permits belong to the certified engineers, architects and professionals and to the competent authority; the characterization of areas is commercial and general. Prices are reported as range and time limits are reported as estimate. Astra Results Marketing verifies each client against the sanctions lists applicable before providing services.

The behavior that defines the segment. Who is it?: the owner of an apartment in Altamira, Los Palos Grande, La Castellana or Sebucán, or of a fifth in El Hatillo, La Lagunita, La Trinidad, Prados del Este or Santa Fe. Often professional or business, with part of the family abroad, and with previous experience of good and bad works. What do you do before you hire: He asks for two or three references with name and phone, and he calls them. He looks at finished works in person if he can. He asks who signs the project and the calculation. He reviews the starting budget by departure; and he consults with his architect, his engineer or the neighbor who remodeled last year. What don't you care so much about: the speed of response, the lowest price, and promotion. I do: the demonstrable compliance, the cleaning of the work, the treatment of the equipment, and that the work does not make the building or the neighbors uncomfortable. The consequence: the marketing is to facilitate the verification and to be on the short list of those who recommend, according to fear of abandonment.

What the company is preparing for them to check well. The list of references: two or three previous customers who agreed in writing to be contacted, with the type of work and the year, not a list of logos or an anonymous testimony. The work file: for each finished work, the before and after, the process, the real reach, the real time and the solved finding, the material that the client examines and that Instagram already shows, according to the process shown. Legal and professional registration: RIF, patent, and the professional who signs when the work requires it. The structured budget: by items, with h- does not include, contingencies and validity - the document this client reads complete, according to the foreign exchange budget. The visit to an ongoing work: the most persuasive tool of the segment, offered with the permission of the current customer - the package leaflet sees the order, the cleaning and the live treatment. What never: Invented references, other works, no pressure to decide.

The relationship that produces the best works. The reality of the segment: much of these remodeling has an architect project, and the architect decides or influences who runs. The right position: to work with the project, to respect it, to consult it before solving it on its own, and to warn when the work reveals something that affects it, rather than to improve it, without saying it, which is the fastest way to lose the architect forever. What the architect needs from the builder: to execute the planned, document the progress, communicate the findings with options rather than decisions made, and do not compete for the relationship with the client. How the channel is built: with the brief presentation, the work file, and the progress report that the architect can send to his client, according to the network of architects and engineers. Registration with name and reciprocity: which architect referred to what work, and the rule of clean hands on any compensated arrangement, consulted with the adviser before it existed. The client without project: the company can recommend architects with which it works well, which also strengthens the channel in both directions.

The most far-reaching market at work. What are they?: Forty to sixty years old houses in El Hatillo, La Lagunita, La Trinidad, Prados del Este and the Baruta urbanizations, with structures, facilities and finishes of its time. What work they ask for: integral or area remodeling, extension, complete change of facilities, waterproofing of ceilings and terraces, and often updating of full kitchens and bathrooms. Common findings: electrical and hydraulic installations at the end of their life, humidity in ceilings and walls, structures that require evaluation by the engineer - which makes the departure of contingencies and the professional criterion weigh more than in an apartment. The water system: tank, pump and pressure tank as part of range, according to the demand that the supply creates. Logistics: steep streets, limited vehicle access, and surveillance of urbanization with prior authorization. The advantage of the segment: larger works, client who decides calmly, and a small community where a well done work is discussed.

The rules that have to be dominated. The Board and the Rules of Procedure: time allowed for work, prior authorization, deposit of warranty in some buildings, prohibition of work on weekends or holidays, and rules on the lift and use of common areas - all which the company dominates and explains to the customer before beginning, according to the condo board. The Escombro: his retirement in the permitted hours and without leaving him in corridors or in the garbage of the building - the detail that the janitor and the neighbors remember. The janitor as an ally: who controls access, elevator and building information; treating it well is operation and marketing, because it is the answer when someone asks for a builder. The next-door neighbor: warned of the noise and the strong days, because a complaint to the board can stop a work. Protection of common areas: elevator, corridors and protected stairs, which is the first thing the board looks at. The effect: the company that knows how to operate in a good building receives the works of the other apartments.

How it circulates here. The scale: in a south-east urbanization or a building of Altamira all are known, and a poorly completed work closes the entire urbanization for that company. The channels: the WhatsApp group of the urbanization or the building, the janitor, the administrator, the architect of the neighbor and the conversation of the club or the school, according to the reputation that travels through WhatsApp. What is said: if it ended, if it met the budget, if it left clean, if the team was respectful, and if it resolved a detail after delivery. The work completed as a permanent asset: the neighbor who saw her asks years later. The post-delivery detail: resolve the door that has broken down three months later, without charge, is the most cost-effective marketing investment of the segment. The reviews on Google Maps: also asked here, because the client who verifies seeks the name, according to the company profile.

The board, according to the standard of attribution: the origin of each work —architect, neighbor, previous client, janitor, Instagram, with name, as the segment's flagship metric. The closing rate after verified reference, which measures whether the file works. The decision gap, long because the customer compares with calm. The works by urbanization or building, showing the cluster effect. Complaints from the board or from the neighbours, which must be zero. The works completed within the promised period; the average value per work against other segments; and the reference of architects with a name and reciprocity.

• Days 1-30: the file. The references with written permission gathered. The file of each finished work armed with before and after, scope, real time and findings. The legal record and the professional that signs ready to show; the offer of ongoing work visit agreed with a current client.
• Days 31-60: the architect's channel. The brief presentation for architects and engineers produced with the file and the progress report as a sample. The first meetings with architects in the area. The working protocol with written project - what is consulted and what is decided in the work - the registration of referrals with a name started.
• Days 61-90: operation in building and reading. The manual of operation in the written building - hours, authorization, escombro, protection of common areas, warning to the neighbor - and explained to the customer before each work. The treatment with janitors and administrators as routine; the post-delivery detail incorporated as policy; and the first readings - origin with name, closure after reference, works by urbanization, joint complaints.

Astra Results Marketing works with Caracas builders remotely from its Miami office in 1101 Brickell Ave, Miami, FL 33131, in Spanish and with billing in dollars. It designs the marketing of high value remodeling: the file that facilitates verification, the references with permission, the visit to work in progress as a tool, the channel of the architect worked with the project and not against it, the manual of operation in good building, and the reputation taken care of in communities where a poorly completed work closes an urbanization. Each project begins with compliance verification and an audit of file, references and channel through our service of SEO with IA. The agency's path can be verified in its Google profile and Yelp.

Check it out. He has to pay and he is not in a hurry, so he asks for two or three references with name and phone and he calls them, he looks at finished works, he asks who signs the project, he reviews the starting budget and he consults with his architect or with the neighbor who remodeled. It is not won by responding first or at the lowest price, but by passing that verification and being on the short list of who you recommend.

With references of customers who accepted in writing to be contacted, with the file of each finished work, before and after, process, real scope, real time, found resolved, and with the legal record and the professional that you sign, with the structured budget that this client reads complete, and with the most persuasive tool of the segment: the visit to an ongoing work, offered with the permission of the current customer.

With the project and not against it: to respect it, to consult it before solving it on its own, and to warn when the work reveals something that affects it - rather than to improve it - without saying, which is the fastest way to lose the architect forever. The architect needs the project to be executed, the progress to be documented, the findings to be made with options and not with decisions made, and no one to compete for their relationship with the client.

More powerful works with frequent findings: electrical and hydraulic facilities at the end of their life, humidity in ceilings and walls, and structures that require evaluation by the engineer - which makes the departure of contingencies and the professional criterion weigh more than in an apartment. The tank, pump and hydropneumatic system is usually part of the range, and the logistics includes steep streets and surveillance with prior authorization.

The board rules: permitted hours, prior authorization, security deposit in some buildings, elevator rules and common areas. The removal of the escombro on schedule and without leaving it in corridors. The janitor as an ally, because he controls access and is the one who answers when someone asks for a builder. And the warning to the next-door neighbor, because a complaint to the board can stop a play.

In small communities where everyone knows each other: the WhatsApp group of the urbanization or the building, the janitor, the administrator, the architect of the neighbor and the conversation of the club or the school. It is discussed whether it ended, if it met the budget, if it left it clean and if it resolved a detail after delivering it and refixing the door that was broken three months later, without charge, is the most cost-effective marketing investment of the segment.

YOU READY TO PASS THE CHECK? Astra Results Marketing designs the marketing of high-value remodeling in Caracas: a file of works, references with permission, a visit to work in progress, a channel of the architect and impeccable operation in building. Astra Results Marketing · 1101 Brickell Ave, Miami, FL 33131 · +1 (786) 321-2866 · [email protected] Find us on Google · Yelp ▸ CALL (786) 321-2866 · ▸ REQUEST YOUR CONSULTATION