Instagram for Builders: Showing the Process

• The client does not seek inspiration: he seeks evidence that the builder ends what begins.
• The process shown - the dirty and half-work - is worth more than the impeccable final photo.
• Show the problem found behind the wall shows criterion and builds confidence.
• The before and after goes with specific permission, same take, without retouching and with real time.
• The highlights are organized as a portfolio by type of work, not by date.
• A single link, to the WhatsApp, and location and type of work in each publication.

This piece is the manual of that account: what is published of each work and at what time, how is done before and after with permission and without retouching, what the builder says in camera to demonstrate criteria, how are the prominent ones organized as a portfolio, and why to show the problem found sells more than to hide it. It is based on the residential builder's manual and the two channels they sell. The deal is summarized: The process shown is the guarantee the customer seeks.

Marketing guide for companies legally registered in Venezuela. None of the above constitutes technical or legal advice. Any publication of the work requires permission from the client and does not show identifiable facades, addresses or private interiors without authorization. The technical content in camera is said by a competent professional and is set out as a general criterion. The functions of the platform change and are verified. Astra Results Marketing verifies each client against the sanctions lists applicable before providing services.

The diagnosis. The decision you're making: deliver a major advance to someone who's going to come into his house for weeks. What you're not looking for: renders, inspiration, finish catalogues or motivational phrases - that's enough on the platform. What you do look for, in 30 seconds: real finished works, works in process that show that there is active work today, a team with face and name, and some indication of how these people solve problems. The question behind it all: the fear of abandonment that defines the market, according to the construction manual. Which brings him away: only final photos without process, publications of a year ago, works of others, and promises of term or price. The consequence: the account is designed as a compliance file, not a decoration magazine.

The editorial decision that distinguishes the account. What is published of each work: the demolition with the removed scroll, the facilities in sight before closing the wall, the finished grey work, the finished in execution, and the final result - five moments, not one. Why the process convinces more: The final photo can be held by anyone. The sequence shows that the work existed, advanced and was finished, and that the company was there all the time. The in-sight installation: the most persuasive moment of the heading - the pipe and the cabling ordered before closing - because it shows what the client will never see and knows that it can be done wrong. The retired scum and the clean work: the detail that the Venezuelan client notes, because he has seen works that leave the escombro in the hall of the building. The team working: With face, with name when the team authorizes, because the client contracts people. The Honesty of the State: the work in process is published as in process, never as finished.

The format that shows the most. The situation: The wall is opened and the rotten pipe, the wiring with teipe, the beam with moisture, the floor is unwaterproof. What most do: It solves it and doesn't show it. What should be done: to publish it with the explanation - what was found, why it happened, how it was resolved and what would have happened if it had been covered - with the permission of the client and without identifying the house. Why he sells: The client who sees that understands two things - that this builder does not cover problems and that his own house probably has something like that - and both of them bring him closer to writing. The link to the budget: is the visual argument of the contingency item, according to the foreign exchange budget. The care: The work of another identifiable builder is never shown or ridiculed by the person who did it; the problem is explained, the absent is not judged.

The format of the most conversion and care. The specific permit: for the before and for the after, because the before shows the state of the client's home and that is more sensitive. Written order in the work chat. The conditions: same take, same angle and comparable light, without retouching or filters, and with the real time of the work said h- full remodeling of bath, three weeks h-. What never: the identifiable facade, the address, the number of the apartment, or the one previously shown with mockery of the state in which the family lived. The option of just the after: when the client authorizes one thing and not the other, according to the doctrine of galleries. The honest text: what included the work and what not - if the installation was changed - is said. If it was only finished, also - because the informed customer compares and the one who feels deceived comments it.

The content that shows criterion. The 10 videos of the item: what was found behind this wall and how it was resolved. Why the facilities go before the finishes. How a bathroom is waterproofed and why it matters. What to review before buying an apartment to remodeling. Why a serious budget has a contingency departure. How long it really takes a bathroom remodeling and why. What works require permission and what not. How a work is done in stages without leaving the house uninhabitable. What to ask a builder before giving it an advance; and how to verify the advance of a work at a distance. The form: 30 to 60 seconds, in the work, with the phone, the builder or the teacher speaking to the client and not to the camera, subtitles always. The tone: explanation and without fear; the client is already concerned. The double value: educates the customer to compare with criterion - what favors the honest company - and gives the customer of remittances exactly what he needs to see, according to the customer who decides from the outside.

The profile structure. By type of work: bathrooms, kitchens, integral remodeling, enlargements, finishes, stage work, structure completion. Process: a complete work counted from beginning to end, which is the most outstanding one seen. Findings: the problems found and solved, which is the most important one that convinces. Equipment: who they are, with permission. How we work: the budget by item, the advance payment, the weekly report, the permits, the outstanding one that responds to the objections before the chat. Areas: where the company works, honestly. The update: When there's something better to show, not by calendar.

The operating rules. The location and type of work in each publication: city and area, because the client filters where the builder works, and type of work because he filters for what he needs, according to the high-value remodel areas. The cadence: constant and not daily) two or three publications per week of an active work are worth more than a month of silence followed by ten final photos). The stories: the advance of the day, the material that came, the team in work; and the stories are where the customer sees that there is work today. The unique link: to WhatsApp with prefilled message that label the origin. Direct messages: treated with the same standard of the WhatsApp or redirected with the link, never without response. Access: the account in the name of the company and with more than one person with access.

The limits. Renders or reference images presented as their own work: the error that most quickly destroys credibility, because the client recognizes them. Photos of others: of catalogues, of other builders, of image banks. Half-works shown as finished. Promises of time or fixed price. The work of another identifiable, ridiculed builder. Customers or identifiable homes without permission. Discounts and promotions that train to wait for the offer. Comparations with competitors. The rule that brings them together: If the publication does not hold the question - is this true and mine? - it is not published.

The board, according to the standard of attribution: the profile clicks to the WhatsApp, as an insignia metric of the display. The chats that claim to have seen the Instagram, labelled in the first response. The cost per contracted work of Instagram origin. Performance by format —process, before and after, find, video of the builder, which usually confirms that the finding and the process exceed the final photo. The shipments and saved, which indicate that someone is consulting him with his family. The proportion of publications with documented permission, as a governance metric; and the followers in a footnote.

• Days 1-30: base and permission. The company account with clear biography and unique link to the WhatsApp with prefilled message. The request for permission incorporated into the chat of each work) for process, before and after, and findings). The standard of five moments per work adopted by the team; the outstanding ones created with the portfolio structure.
• Days 31-60: content. The finished works of the last years published with permission, location, type and real time. The first before and then with the same take and without retouching. The first three videos of the builder recorded in work with subtitles - the finding behind the wall, why the facilities go first, what to ask before giving an advance -. The daily advance stories started.
• Days 61-90: cadence and reading. Two or three weekly publications of active work. The highlights of how we work - completed with budget, payment for advance and report. The highlights of built findings; and the first readings - click to the WhatsApp, Instagram origin chats, format performance, shipments and saved.

Astra Results Marketing works with Venezuelan builders remotely from its Miami office in 1101 Brickell Ave, Miami, FL 33131, in Spanish and with billing in dollars. Design Instagram as a compliance file: the standard of five moments per work, the finding behind the wall as a criterion content, the before and after with documented and untouched permission, the list of ten videos of the builder, those highlighted as a portfolio with the highlight of how we work and how we respond to objections, and the unique link to the WhatsApp that label the origin. Each project begins with compliance verification and an audit of the account through our Social media marketing; the agency's path can be verified in its Google profile and Yelp.

Evidence that it ends what it starts, not inspiration or renders. In thirty seconds he's looking for real finished works, works in process that show active work today, a team with face and name, and some indication of how these people solve problems. The question behind everything is the fear of abandonment, so the account is designed as a compliance file and not as a decoration magazine.

Because the final photo can be held by anyone, and the sequence shows that the work existed, advanced and was finished with the company present all the time. Five moments per work: demolition with retired scroll, facilities in sight before closing the wall - the most persuasive moment of the item, grey work, finished in execution and final result. The retired scum and the clean work is the detail that the Venezuelan client notes.

Yes, it is the format that shows the most criteria: the rotten pipe, the clad wiring, the beam with moisture, published with the explanation of what was found, why it happened, how it was resolved and what would have happened if it was covered. The client understands two things that this builder does not cover problems and that his home probably has something like it, and both bring him closer to writing. The previous builder is never ridiculed.

Specific permission for the before and after, requested in writing in the chat of the work, because the previous shows the state of the customer's home. Same take, angle and comparable light, without retouching or filters, with the real time of the said work. Never the identifiable facade, the direction or the one previously shown with mockery. And the option to publish only the later when the client authorizes one thing and not the other.

What he found and how he resolved it: the finding behind the wall, why the facilities go before the finishes, how a bathroom is waterproofed, how long it really takes a remodeling, what works require permission, what to ask before giving an advance, how to verify the distance advance. Thirty to sixty seconds, in work, speaking to the client, with subtitles. Educate the customer to compare with criteria, which favors the honest company.

Renders or reference images presented as their own work - the error that most quickly destroys credibility, because the client recognizes them -, photos of others, half-works shown as finished, promises of term or fixed price, the work of another ridiculed builder, customers or homes identifiable without permission, discounts that train to wait for the offer, and comparisons with competitors.

ARE YOU READY FOR THE PROCESS TO BE YOUR GUARANTEE? Astra Results Marketing designs the Instagram of the Venezuelan builder as a compliance file: five moments per work, the finding as content, the before and after with permission and the video that shows criterion. Astra Results Marketing · 1101 Brickell Ave, Miami, FL 33131 · +1 (786) 321-2866 · [email protected] Find us on Google · Yelp ▸ CALL (786) 321-2866 · ▸ REQUEST YOUR CONSULTATION