Marketing for Residential Builders

• The market is of remodeling and medium-work paid in foreign exchange, not of new work on a large scale.
• The client fears the abandoned work more than the price: it is sold with demonstrable compliance.
• The foreign exchange budget is structured by item, with material, time, validity and form of payment.
• The stage work is the way this market can pay and the company can grow.
• Instagram is the display and the record of the work the argument; the finished work convinces.
• The network of architects, engineers and administrators produces the works that are worth.

This piece is the manual for the builder of that market: who is the customer and how it decides, how a currency budget is presented that can be met, how Instagram becomes the window that replaces the catalogue, how the customer who pays with remittances from abroad is earned, how the network of architects and engineers that produce works is built, and how reputation is protected in a market where an abandoned work is discussed for years. It is based on the Venezuelan market Bible and opens the residential building block. The deal is summarized: the finished work is the only portfolio that convinces.

Marketing guide for companies legally registered in Venezuela. None of the above constitutes technical, engineering, legal, tax or financial advice. The structural calculations, the materials, the work permits and the compliance with urban and municipal regulations belong to the certified engineers, architects and professionals of each company and to the competent authority. The prices are communicated as range and the time limits as estimate. Astra Results Marketing verifies each client against the sanctions lists applicable before providing services.

The diagnosis, no nostalgia. What stopped: large-scale new work and massive real estate development in much of the country. What was left and grew: the complete refurbishment of apartments and houses. The conditioning of buildings for rental in foreign currency. The construction of stages of own housing. The extension - room, bathroom, terrace, annex - that funds a family member abroad; the updating of old quintas; and the work of completion of structures that were half left. The customer: the owner who decides with his income or with remittances, who compares with care and who knows someone to whom a builder left an unfinished work. What that client is afraid of: not the price but the abandonment - the advance delivered, the work stopped and the builder that does not answer. The commercial consequence: the marketing of this item consists of demonstrating compliance, not showing renders. The corridor: Caracas and its east and southeast, Valencia, Maracaibo and the cities of the center - west, with particularities by area, according to areas of the capital.

The central objection of the market. What the client doesn't say but thinks: What if he leaves me the play in half? What answers it: the written contract with scope, items, time limits by stage and payment conditions linked to progress, not to calendar. The visible legal record; the finished works documented with permission; and those referred to by customers that can be called. The advance payment: the structure that protects the two parts - the customer pays when the stage is completed and verified, the company does not finance the work - said from the first conversation. The communication of works: the report with photos each week, which is what distinguishes the serious builder and what the client sends to the question, according to the process shown with honesty. The honest deadline: with the declared material logistics, because the imported or scarce material moves the schedule, according to materials and logistics. What is never done: promise a period that the logistics does not support, or start a work without the critical material secured.

The piece that decides the contract. The structure by item: demolition, grey work, hydraulic, electric, gas installations, coatings, carpentry, painting, finishing, cleaning and removal of rubble. Each with its scope and amount, so that the customer understands what it pays and can adjust. The material: separated from the labour force, with national or imported origin, time of arrival and price confirmed or in range, according to the structured contribution. Which does not include: explicitly said - permits, project fees, furniture, contingencies of what is found when demolishing - because the - does not include - avoids the conflict of the end. Contingency: a game declared with its criterion of use and its approval in writing, because in the remodeling there is always something behind the wall. The validity: declared, with the price of the material confirmed at the time of purchase if it expired, according to foreign exchange prices. The method of payment: by step, with the forms that the company accepts explicitly. The document: written, with RIF and company data, redeployable because the client compares it and consults it with his family.

The way this market can pay. The principle: the customer who can't pay for the complete remodeling can now pay for the bathroom, the kitchen in six months and the floors next year and the company that puts it this way wins three works instead of losing one. The technical order: what must be done first for constructive reasons - installations before finishing, waterproofing before floors - said as a professional criterion and not as a commercial convenience. The budget by stage: each with its scope, amount and time, and with the clarification of what is usable at the end of each one because the client lives there. The competitive advantage: Almost no builder offers it in a structured way, and the customer who listens to it feels that someone understood its reality. The commitment to continuity: the price of the next stage is reviewed honestly and in advance, without using the dependency as a lever. The construction of own housing in stages: the same principle in small new work, with the complete project and execution in phases.

The segment that this market created. Who is it?: the child, brother or father who lives abroad and funds the refurbishment of the family house, the refurbishment of the property they are going to rent, or the construction in stages of their parents'housing. Who decides?: often the one who pays, from the outside, although the one who lives there is the one who opens the door to the work - two interlocutors that the company must attend, according to the customer who decides from the outside. What does the payer need?: watch the work without being there - the report with photos and video every week, the clear budget, the verifiable advance payment - because it's conferring money away. What does he need who lives there?: that the work is viable, that the team is respectful and that someone explains to him what is going to happen every day. The communication: a WhatsApp group with both, or two coordinated channels, with the weekly report as a central piece. The advantage of the company that does it right: the one who pays from abroad refers to others who also want to invest in the family house.

The catalogue this item has. What is published: the work completed with the customer's permission, the process shown demolition, installations, grey work, finishes, the detail that shows the trade, and the equipment working. Without identifiable facades or addresses, according to the process shown with honesty. The before and after: the format that converts most, with the same take and without retouching, and with the real time of the said work. The video of the builder or the construction master: explaining what was found behind the wall, how it was resolved, why is done in that order? the content that demonstrates criterion and builds confidence. The location and type of work: in each publication, because the client filters by area and by type. What is not published: renders presented as their own work, photos of others, promises of term, or half-works shown as finished. The unique link to WhatsApp with prefilled message, according to the two channels they sell.

Where the work they're worth comes from. Architects and engineers: they project and need to execute with quality and documentation. It is the channel of the works of the highest value, according to the network of architects and engineers. Condominium administrators: for the refurbishment of the apartments of the building and for the works of common areas, according to the meeting as a client. The real estate agents: they refer to the builder who arranges the building to rent or sell. Other trades: the plumber, the electrician and the air conditioning that work in the house and see the need for work. Previous customers: the main source, with the work completed as argument and the redeployable card as tool, according to the reputation that travels through WhatsApp. Registration with name and reciprocity, and the clean hands rule on any compensated arrangement, consulted with the adviser before it exists.

What the serious client asks. What is explained: which works require municipal permission or authorization of the board and which does not, who processes it, what it implies and why it protects the owner - including the effect on the future sale of the property - with the exact scope referred to the adviser and the competent authority. The approval of the board: for works in apartments that affect common areas or structure, managed in advance. The company's registration: RIF, patent and invoice, visible in budget and presentation. The responsibility of the project: the calculations and the project signed by the competent professional when the work so requires. What is never done: offer work that requires permission without managing it, or suggest how to avoid it. Why is marketing: the builder who explains the permit competes in a league where most cannot enter.

The board, according to the standard of attribution: the cost per work contracted by source —referred, Instagram, architect, previous client, with the declared decision gap, which in work is long. The budget closure rate, which separates a price problem from a reliable one. The works completed within the promised period, as an insignia metric of reputation. The proportion of works in stages that continue to the next stage. The value per customer at 12 and 24 months, which in this market is growing in stages and in reference. Those referred to under the name by type of reference; the performance of completed works publications; and the timeliness of the weekly report.

• Days 1-30: compliance and budget. The contract with scope, items, stages and advance payment drawn up with the adviser. The budget template for items with separate material, namely does not include, contingency, validity and payment forms. The weekly report template with defined photos; the legal record and the ability to billing ready to be shown.
• Days 31-60: display and stages. The finished works of recent years published with permission, location and real time. The first video of the builder explaining what was found behind the wall. The offer of work in stages structured with technical order and budget by stage. The unique link to the WhatsApp with prefilled message; the protocol of two interlocutors for the customer with remittances.
• Days 61-90: network and reading. The presentation given to architects, engineers, administrators and real estate agents. The registration of referrals under active name. The content of permits published with the scope referred to the authority. And the first readings - cost per work contracted by origin, closure of budget, completed works in time, continuity in stages.

Astra Results Marketing works with Venezuelan residential builders remotely from its Miami office - 1101 Brickell Ave, Miami, FL 33131 - in Spanish and with billing in dollars. It designs the marketing that responds to the fear of abandonment: the budget for items in currency with validity and does not include, the payment for advance, the work in stages as a structured offer, the weekly report with photos that the client sends, Instagram as a finished work window, the attention of the two interlocutors of the customer with remittances, and the network of architects and engineers that produces the works that they are worth. Each project begins with compliance verification and an audit of budget, communication and presence through our service of Social media marketing. The agency's path can be verified in its Google profile and Yelp.

Remodelling and mid-sized work, not large-scale new build. The remodeling and the medium-sized work, not the new work on a large scale: the complete remodeling of apartments and houses, the conditioning of buildings to rent in foreign currency, construction by stages of own housing, extensions financed by family members abroad, the updating of old quintas and the completion of half-way structures. A market for works paid in foreign exchange with customers who decide very carefully.

The abandonment, not the price: the advance delivered, the work stopped and the builder that does not answer - because he knows someone to whom he passed. It is answered with written contract of scope and items, payment by advance verified rather than by calendar, visible legal record, finished works documented, referred to that can be called and weekly report with photos.

By line item, with the materials separated from the labour. By games of demolition, grey work, installations, coatings, carpentry, painting, finishes, cleaning, with the material separated from the labour force and with its origin and time, with an explicit one that avoids the conflict of the end, with a set of contingencies declared and approved in writing, with validity and with the form of payment per stage advance. Written, with RIF, and reportable because the client consults with his family.

Because the customer who can't pay for the complete remodeling can pay for the bathroom now, the kitchen in six months and the floors next year, and the company that puts it this way wins three works instead of losing one. With the technical order said as professional criterion - facilities before finishes - budget by stage, and clarification of what is usable at the end of each one, because the customer lives there.

In response to two interlocutors: the one who pays, who needs to see the work without being a weekly report with photos and video, clear budget, payment for verifiable advance, and the one who lives there, who needs the work to be viviable and someone to explain to him what will happen every day. With a group of WhatsApp with the two or two channels coordinated, and with the weekly report as a central piece.

The work completed with the customer's permission and without identifiable facades, the process of demolition, facilities, grey work, finishes, the detail that shows the trade, the before and after with the same take and the real time of the work. And the video of the builder explaining what was found behind the wall and how it was resolved. Never give up as your own work, photos of others or half-works shown as finished.

YOU READY FOR THE FINISHED WORK TO BE YOUR PORTFOLIO? Astra Results Marketing designs the marketing of the Venezuelan residential builder: budget for foreign exchange items, payment for advance, work in stages, weekly report and Instagram as a showcase. Astra Results Marketing · 1101 Brickell Ave, Miami, FL 33131 · +1 (786) 321-2866 · [email protected] Find us on Google · Yelp ▸ CALL (786) 321-2866 · ▸ REQUEST YOUR CONSULTATION