Franchise PPC: One Account, Fifty Territories

• Choose one account with territory campaigns or a manager account with sub-accounts.
• Target each territory by ZIP codes or radius, without overlap.
• Track budgets by source: ad fund, local co-op and franchisee top-ups.
• Set brand keyword rules so locations don't bid against each other.
• Use local details in ads and a landing page for each location.
• Track calls by location and report results territory by territory.

This guide covers franchise PPC: account structure, territory targeting, budgets and who pays, brand keyword rules, local ads and landing pages, call tracking and lead routing, reporting by territory, opening and closing territories and what to measure. Put plainly: draw clean territory lines, fund them fairly and send every lead to the right location.

One account, campaigns by territory. Simple to manage centrally.

A manager account with sub-accounts. Each franchisee gets an account; headquarters sees all of them.

Choose by control and billing. Central billing suits one account; franchisee billing suits sub-accounts.

The full playbook is in Google Ads for service businesses.

Match the franchise map. Target the ZIP codes or areas each franchisee owns.

No overlap. Two locations shouldn't pay for the same searcher.

Exclude outside areas. Searches from outside the territory are filtered out.

Review when maps change. New, sold or closed territories.

Ad fund. System-wide brand campaigns.

Local co-op. Shared local spending, where the agreement provides it.

Franchisee top-ups. Extra local budget by choice.

Track each source. So spending matches who paid.

One owner for brand searches. Headquarters or the nearest location.

No bidding wars. Franchisees shouldn't outbid each other on the brand name.

Write it down. Rules for brand terms, competitor terms and service terms.

Clean searches. As covered in negative keyword discipline.

Ad templates. Brand-approved, with local details added.

Location details. Linked from each location's Google Business Profile.

One landing page per location. Address, hours, photos and local phone number.

Consistent across channels. As with franchise social and franchise ChatGPT Ads by territory.

A tracking number per location. As covered in call tracking.

Forms routed by ZIP code. To the right franchisee.

One intake system. As in franchise intake.

Results per location. Spend, leads, calls and booked jobs.

Fair comparisons. By market size and age, as in franchise location performance models.

Automated reports. Alongside sales data, as in franchise reporting.

New territories. A launch playbook: targeting, budget, landing page and tracking.

Sold territories. Transfer campaigns and numbers to the new owner.

Closed territories. Pause ads and redirect leads to the nearest location.

Search first. For urgent, local service searches.

Other types. Where they add reach, as weighed in Search, Performance Max or both.

Cost per booked job by territory. The deciding number.

Lead share by location. Whether each territory gets fair reach.

Overlap. Searches claimed by more than one location.

Brand rule breaks. Locations bidding against each other.

Spend by source. Ad fund, co-op and top-ups.

Choose the account structure, map territories to ZIP codes, set brand keyword rules and decide how each budget source is tracked.

Build territory campaigns with local ad details, a landing page per location, tracking numbers and lead routing by ZIP.

Report cost per booked job by territory, fix overlap and rule breaks and write the playbook for new, sold and closed territories.

Astra Results Marketing runs search ads for franchise systems. We set up the right account structure, target territories without overlap, track budgets by source, enforce brand rules, build local ads and pages and route every lead to the right location.

Engagements begin with a franchise ads review through our pay-per-click advertising team.

Related reading

• Google Ads for Service Businesses: The Full Playbook
• Franchise Intake: One System, Every Location
• Franchise Data: Franchisee Reporting Automated

Either works. One account with territory campaigns suits central billing; a manager account with sub-accounts suits franchisee billing.

Target each territory by the ZIP codes or areas it owns, exclude outside areas and review targeting when territory maps change.

Set one owner, such as headquarters or the nearest location, and write rules so franchisees don't outbid each other.

Track each source separately: the ad fund for system-wide campaigns, local co-op where the agreement provides it and franchisee top-ups.

With a tracking number per location and forms routed by ZIP code into one intake system.

Transfer campaigns, tracking numbers and landing pages to the new owner, with no break in ads or leads.

Ready to run search ads across every territory? Astra Results Marketing structures franchise ad accounts, targets territories without overlap, tracks budgets by source and routes every lead to the right location. ▸ CALL (786) 321-2866 · ▸ REQUEST YOUR CONSULTATION